Company	Little Yellow Pages
Industry	Advertising
Project Type	Custom Search Engine
Business Need	When Little Yellow Pages decided to take their successful phone directory online, they knew it would have to support searching by more than keyword.  Users would want to search by business name, category, and city, and get the results quickly.  To assist in selling advertising on the site, a record of user search data would need to be maintained as well to track which keywords were most popular, what IP addresses were browsing, etc.
Solution	Hall Data Solutions, Inc. developed a strategy that would address the above business needs as well as provide a smooth transition from shared to dedicated hosting as bandwidth requirements increased. Searches provided 100% accurate results in seconds and captured all necessary search data each time a search was performed anywhere in the site.  This search data was then aggregated and used in easy-to-read reports allowing account managers to view search results within any date range they wanted.